Elevating the Stanza Brand

Stanza is an FDA-cleared prescription digital therapeutic developed by Swing Therapeutics to help treat fibromyalgia symptoms using Acceptance and Commitment Therapy.

When I joined the team, the Stanza app had a cohesive visual identity, but its marketing materials didn’t reflect that same level of polish. There was an opportunity to bring more of the app’s personality into its marketing presence and extend the experience beyond the app itself.

  • Role

    As a Visual Designer on the product team, I redesigned the App Store and Google Play graphics and created Stanza’s first branded T-shirt series, aligning marketing with the product experience and extending the brand beyond the app.

  • Skils

    Brand & Marketing
    Brand Development, Marketing Design, Messaging Strategy

    Design & Production
    Visual Design, Print Production, Vendor Management

    Collaboration
    Cross-functional Collaboration, Presentation & Design Reviews

  • Tools

    Adobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat), Figma, FigJam, Asana, Google Workspace, Slack, Zoom, Pantone Color guide, and pen and paper.

  • Team

    Designer (me), Marketing Director, Engineer


    Illustrations by Rafael Varona

Challenge

The challenge was to elevate Stanza’s marketing presence to match the strength of the product experience. This meant strengthening the App Store messaging and visuals while also creating the brand’s first T-shirt, designed to thank research participants, build community, and extend awareness beyond the app.

Approach

I partnered with marketing to refine how Stanza communicated its value, focusing on clearer, more benefit-driven messaging. I brought the app’s illustration system into the App Store experience to create stronger visual cohesion and a more inviting presence.

For the T-shirt, I developed a series concept rooted in the app’s therapeutic themes. Each design translated key ideas from the product, living my values, creating space, persisting, not resisting, into wearable affirmations. The goal was to create something participants could feel proud to wear while reinforcing the core philosophy of the app.

App Store & Google Play Graphics

I refreshed the store graphics across Apple and Google to better communicate Stanza’s value and introduce the app with greater clarity and cohesion.

Stanza T-Shirt Series

I designed a series of T-shirts to thank the research participants and help them feel proud of their contributions. The goal was to create something meaningful, something that celebrated the community behind Stanza while also helping spread the word.

Impact

Stronger First Impression

The refreshed store graphics made it easier for potential users to understand how Stanza supports patients at a glance

Greater Brand Consistency

The updated visuals created a more cohesive experience between the app and its marketing presence, setting a clear standard for how the brand shows up.

Community & Belonging

The T-shirt series celebrated research participants, fostered pride, and extended the brand beyond the digital experience.

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