Over the years, I’ve worked across all kinds of industries and settings, building cohesive brands, telling stories that matter, and creating intuitive experiences for digital, print, and in-person platforms. That mix of work has given me a well-rounded perspective and a big toolkit to pull from.

I’m happiest when I’m solving different types of problems, diving into something new, and stretching my skills along the way. Every project is a chance to learn, experiment, and make something that truly connects with people.

My Values

  • Curiosity

    I dive into every project with an open mind, a desire to explore, and plenty of questions.

  • Craft

    I care about how things are made and bring skill, refinement, and thoughtfulness to every step of the process.

  • Connection

    Great work starts with strong relationships, and I love building meaningful partnerships.

  • Respect

    I value every person’s perspective and make space so everyone feels welcome, heard, and included.

  • Joy

    I bring heart, lightness, and energy to everything I make, because good work should feel good.

  • Honesty

    I believe open and transparent communication is key to building healthy partnerships.

How I Can Help You

Whether you are taking your brand to the next level or building it from scratch, I partner with you to create an authentic brand that sparks connection, inspires action, and delivers results.

  • We’ll clarify what you stand for and who you’re speaking to, then shape an identity you can use with confidence.

    • Mission, Vision, Values

    • Messaging

    • Voice & Personality

    • Visual Identity

    • Style Guide

  • We’ll translate the strategy into how your brand shows up so everything feels cohesive online and in person.

    • Websites

    • Apps

    • Presentations

    • Videos

    • Illustrations

    • Merchandise

    • Reports

    • Brochures

  • We’ll leverage the right channels to build recognition and drive growth, meeting your audience where they are and keeping the story consistent.

    • Social Media

    • Emails

    • Print

    • Events

Curious about how I can support you?

What Working Together Looks Like

My process is how I deliver great work. It combines clear steps, open communication, and flexibility.

Getting Started

  • Initial Chat

  • Questionnaire

  • Proposal

  • Agreement

Design & Delivery

  • Kickoff

  • Design & Iteration

  • Final Delivery

  • Check In

Frequently Asked Questions

  • I work on a wide range of projects, from brand strategy and visual identity to websites, apps, marketing campaigns, event branding, and merchandise. Whether you’re starting from scratch or evolving an existing brand, I can support your goals.

  • At the moment, pricing depends on the project. I start by learning about the problem you’re trying to solve and the goals you’re working toward. From there, I’ll create a custom proposal based on your needs, timeline, and budget. I’m happy to talk with you about your project and help figure out what makes the most sense.

  • It depends on the scope and availability. Once I develop a plan for tackling the project, I’ll provide a clear timeline that works for both of us so you know what to expect from the start.

  • Yes. I collaborate with clients across time zones and borders. I’m based in Southern California but work remotely with teams worldwide. I’m bilingual (English + Spanish), which helps me connect with a wider range of clients and communities.

  • Absolutely! Part of my work is helping you get clarity on what you’re trying to solve and what success looks like. I’ll ask plenty of questions to uncover your goals and challenges before creating a proposal that fits your needs.

  • Just reach out and tell me a bit about your project. I’ll follow up to schedule a call, and we’ll take it from there.

Still have questions? I'm happy to help.

Where I’ve added value

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Oakland Ballet

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Earthjustice

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Wells Fargo

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Oakland Zoo

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Museum of African Diaspora

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Disney

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Akron Zoo

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General Motors

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Cover Girl

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Visa

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826 Valencia

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Albertsons

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826 Boston

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McSweeney’s

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UC Santa Cruz

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Friends of the Children, Seattle

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Sterling Publishing

• Oakland Ballet • Earthjustice • Wells Fargo • Oakland Zoo • Museum of African Diaspora • Disney • Akron Zoo • General Motors • Cover Girl • Visa • 826 Valencia • Albertsons • 826 Boston • McSweeney’s • UC Santa Cruz • Friends of the Children, Seattle • Sterling Publishing

  • “María-Inés is a full-stack designer who brings skill, thoughtfulness, and empathy to her work. She is a quiet leader, centering the team around the “why” behind a project and making sure we didn’t lose sight of the business objectives while still maintaining a user-centric approach.”

    NICOLE VILLENEUVE
    Swing Therapeutics, Director of Marketing

  • “María-Inés quickly dove in, with a thoughtful approach that allowed our team to swiftly define the 'why' that she then leveraged to drive our visual style. She also managed to quickly align the organization behind a common vision—no small feat.

    NELSON MITCHELL
    Swing Therapeutics, Former Head of Product / Co-Founder

  • “María-Inés did the brand re-design for my nonprofit, and we love what she created for us. She was thorough and communicative throughout the process. She went above and beyond to ensure that we had a result that represented our brand identity and that we were happy with.”

    AYLA SCHLOSSER
    Resonate, Former CEO/Cofounder

  • “María-Inés is simply outstanding. She's a profoundly talented designer with a thoughtful, holistic approach to her work, evident in the beautiful work she produces. Her strong sense of design and aesthetics is balanced by deeply organized work habits and rigorous adherence to schedules and budgets.”

    AMANDA UHLE
    McSweeney's, Executive Director