Whether you are evolving your brand or building it from scratch, I partner with you to create strategic branding that helps you attract the right clients and build lasting relationships.

Brand Strategy

Building a Solid Foundation

We’ll clarify what you stand for and who you’re speaking to, then shape an identity you can use to tell your brand story.

Brand Strategy
Positioning | Messaging | Personality | Mission | Vision | Values

Visual Identity
Logo | Type System | Color Scheme | Graphic Elements | Style Guide

Design

Bringing the Strategy to Life

We’ll translate the strategy into how your brand shows up so everything feels cohesive online and in person.

Design {UX/UI/Visual}
Websites | Apps | Presentations | Merchandise | Reports | Brochures

Spread the Word

We’ll leverage the right channels to build recognition and drive growth, meeting your audience where they are and keeping the story consistent.

Marketing
Social Media Content | Email Campaigns | Videos | Print Materials | Event Collateral

We’ll talk about your goals, challenges, and how I can best support you.

1

Book a Call

I’ll create a custom proposal with a timeline, estimate, and project flow.

2

Get a Proposal

We’ll explore solutions and shape a direction that meets your needs and delivers results.

3

Find a Solution

What Working Together Looks Like

I keep things clear and collaborative. We’ll talk about your goals, shape a plan, and create the right solution together.

Curious about how I can support you?

Let's Chat!

How I Like to work

  • Initial Chat

    We’ll kick things off with a call or video chat to get to know each other, talk about your project, and see if we’re a good fit.

  • Getting the Details

    I’ll send you a questionnaire to better understand the problem you want to solve and the goals you have in mind. This helps me put together a thoughtful plan.

  • Project Proposal

    Based on what I learn, I’ll create a custom proposal with a timeline, estimate, and project flow. We’ll review it together and make adjustments as needed.

  • Agreement

    Once we’re aligned, I’ll send over a contract. The project is officially booked once the agreement is signed and the initial payment is received.

  • Kickoff

    We’ll meet with your key team members to align on goals, roles, expectations, and next steps.

  • Research

    Every project includes some discovery, such as reviewing competitors or gathering insights from your team, keeping the work grounded in real understanding.

  • Exploring Solutions

    I turn what I’ve learned into concepts, refine them with feedback, and shape them into the final solution.

  • Final Designs

    Once we’ve landed on the right solution, I’ll build and organize the final designs and hand off the files or whatever your project needs.

  • Feedback

    I am always looking for ways to improve my collaboration with clients and teams, so I’ll check in after the project to hear your thoughts.

Frequently Asked Questions

  • I work on a wide range of projects, from brand strategy and visual identity to websites, apps, marketing campaigns, event branding, and merchandise. Whether you’re starting from scratch or evolving an existing brand, I can support your goals.

  • At the moment, pricing depends on the project. I start by learning about the problem you’re trying to solve and the goals you’re working toward. From there, I’ll create a custom proposal based on your needs, timeline, and budget. I’m happy to talk with you about your project and help figure out what makes the most sense.

  • It depends on the scope and availability. Once I develop a plan for tackling the project, I’ll provide a clear timeline that works for both of us so you know what to expect from the start.

  • Yes. I collaborate with clients across time zones and borders. I’m based in Southern California but work remotely with teams worldwide. I’m bilingual (English + Spanish), which helps me connect with a wider range of clients and communities.

  • Absolutely! Part of my work is helping you get clarity on what you’re trying to solve and what success looks like. I’ll ask plenty of questions to uncover your goals and challenges before creating a proposal that fits your needs.

  • Just reach out and tell me a bit about your project. I’ll follow up to schedule a call, and we’ll take it from there.

Still have questions? I'm happy to help.

Let's chat!

1

Chat

2

Proposal

3

Excecution

What Working Together Looks Like

We’ll talk about your goals, challenges, and what you’re hoping to create. Using your input, I’ll outline the scope, timeline, and approach so we’re aligned from the start. Once we kick off, I’ll guide the design from beginning to end, keeping you informed every step of the way.

Curious about how I can support you?

Let's Chat!

What Working Together Looks Like

My process is how I deliver great work. It combines clear steps, open communication, and flexibility.

1

Initial Chat

We’ll talk about your goals, challenges, and what you’re hoping to achieve.

2

Proposal

We’ll create a plan which will include a timeline, milestones, expectations, and pricing.

3

Execution

We’ll create a plan which will include a timeline, milestones, expectations, and pricing.

Curious about how I can support you?

Let's Chat!

What Working Together Looks Like

My process is how I deliver great work. It combines clear steps, open communication, and flexibility.

Getting Started

  • Initial Chat

  • Questionnaire

  • Proposal

  • Agreement

Design & Delivery

  • Kickoff

  • Design & Iteration

  • Final Delivery

  • Check In

Curious about how I can support you?

Let's Chat!
  • “María-Inés is a full-stack designer who brings skill, thoughtfulness, and empathy to her work. She is a quiet leader, centering the team around the “why” behind a project and making sure we didn’t lose sight of the business objectives while still maintaining a user-centric approach.”

    NICOLE VILLENEUVE
    Swing Therapeutics, Director of Marketing

  • “María-Inés quickly dove in, with a thoughtful approach that allowed our team to swiftly define the 'why' that she then leveraged to drive our visual style. She also managed to quickly align the organization behind a common vision—no small feat.

    NELSON MITCHELL
    Swing Therapeutics, Former Head of Product / Co-Founder

  • “María-Inés did the brand re-design for my nonprofit, and we love what she created for us. She was thorough and communicative throughout the process. She went above and beyond to ensure that we had a result that represented our brand identity and that we were happy with.”

    AYLA SCHLOSSER
    Resonate, Former CEO/Cofounder

  • “María-Inés is simply outstanding. She's a profoundly talented designer with a thoughtful, holistic approach to her work, evident in the beautiful work she produces. Her strong sense of design and aesthetics is balanced by deeply organized work habits and rigorous adherence to schedules and budgets.”

    AMANDA UHLE
    McSweeney's, Executive Director

Where I’ve Added Value

Oakland Ballet

Earthjustice

Wells Fargo

Oakland Zoo

Museum of African Diaspora

Disney

Akron Zoo

General Motors

Cover Girl

Visa

826 Valencia

Albertsons

826 Boston

McSweeney’s

UC Santa Cruz

Friends of the Children, Seattle

Sterling Publishing

• Oakland Ballet • Earthjustice • Wells Fargo • Oakland Zoo • Museum of African Diaspora • Disney • Akron Zoo • General Motors • Cover Girl • Visa • 826 Valencia • Albertsons • 826 Boston • McSweeney’s • UC Santa Cruz • Friends of the Children, Seattle • Sterling Publishing